Indulge your clients’ tresses in a super blend of amino acids and keratin protein for seriously smooth and silky locks. Pure Smoothing Treatment strengthens and reconstructs while shielding from humidity. It creates a protein layer around the hair shaft, delivering the perfect protein amount and guarding against over proteinization. This protein instantly eliminates frizz, while also repairing damage and protecting the hair from environmental aggressors. Lasts over 12 weeks.